Saturday, May 26, 2007

What is Marketing?

Sometimes Marketing can mean selling. There are many companies which offer goods and services through distributorship - sometimes referred to as Network Marketing - and affiliate programs like 4-Ecorp and Ethos FR, Max GXL and FreeLife and Himalyan Goji Juice.

Other people own their own companies and businesses and have their own products or services to sell.

Marketing also means INTRODUCING people to venues or opportunities. Besides selling products or services, many of the companies you embrace also have affiliate or distributorship opportunities. The goal of these programs is to build your own team of affiliates which then sell or recruit for you. You INTRODUCE them to the business aspect of providing those goods and services. They in turn introduce others to the business as your affiliate member.

Network Marketing especially embraces the principle of introducing people to the opportunity attached to their product. Distributors sell product through their distributorship as opposed to a typical store front. Their focus is on recruiting other Distributors who buy product for themselves and to resell. As well as selling product, they will then go on to recruit others who will buy and sell the product as well. These new recruits will also go on to recruit others, thus constantly increasing their team (Downline).

Network marketers rely on people. As many top marketers will tell you, there are basically 3 types of people:
* The ones you know
* The ones you don't
* The ones you will get to know

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