Sunday, January 23, 2005

Search Estate: an effective promotion page

Search Estate:
This is what is sometimes referred to as an affiliate advertising or portal site, utilizes patent pending ad bill board technology. Once you join you get several resources so you need to spend some time upfront setting everything up. It is well worth the time and effort as this site has been growing at a rapid rate since it hit the public market in June 2004.

Important Tip:
This makes for a great leading subject line in multi-topic email ads.
I have had good results with lines like: "F^ree site promoter sweeps the Net“, “Turbo Charge Your Marketing: F/ree!" and etc. When getting someone to open your ad and read, this is a good “opener. And the ad copy can be as simple as…just the link!

Resources you will need: email account, your links, banner urls, text copy for your “opportunity” posts added to your site.

Member Benefits: Promote your links, search indexing. Possible income source.

Expect: Email when a member joins. Useful as it contains their email addy for you to welcome them to Search Estate.

Results: immediate to long term

After you join, you will want to spend sometime setting up your webpage, your opportunities and then your ad "billboards". Free members get 3 ads to start with. These can be set up as click thru ads or banners. The billboards are what get shown on the search website page. Your website opportunities are what get shown on the main webpage like http://www.searchestate.com/uws/mn311413.htm

You also can change the into text to say anything you would like and add your own picture, banner and etc. It is a little time consuming to set up initially but well worth the effort.
SE has the steps laid out for you to follow to set up your pages and ad boards. The first thing you want to do is go to your website (click on the link) and change the text that appears on your webpage. All you have to do is over write the text already there or just add in your name and etc in the areas left for you.

Next, you want to add your billboards. You can have “clickable” text ad links or banners. These are what appear on your search page in the upper left hand corner. Your boards will rotate every time someone views your page. Also, they will appear just below your referral’s billboard on their page.

SE gives you 3 separate referral links to promote and a number of banners. I find that the program makes for a good email ad opener. I use “Fr/ee site promoter sweeping the Net” and similar headers and then just the link with good results. Then, the bulk of my email ads deal with other subjects. SE is traffic site friendly.
Cherie Halliday
http://www.xtreamsurf.com/