"How to Go from a Dead Website to Raging Buyers: Building your opt-in Cash Cow"

"How to go from a Dead Website to Raging Buyers:
Building your opt-in Cash Cow"
by Juan Pablo Cangas


Almost everyone, from the all-star "guru", to the small guy
promoting his humble website, says "The money is in the list".
And, really, having an opt-in list you can call your own
is crucial for succeeding online. This one little "secret",
can make all the difference for you, between making a few sales
here and there, to consistently making money out of thin air,
literally. Here’s an outline of some of the benefits you get
from maintaining your own opt-in list.

- Ability to generate traffic (and sales!) on demand
- Leverage potential
- Advertising revenue

How to generate traffic and sales on demand:

Having an opt-in list, is like owning a “sales & traffic” button!
You’re literally a “send” button away from generating
traffic & sales anytime you want to, because if your list is
well-targeted, they *will* read and respond to your offers.
Of course, this doesn’t mean you can spam your list
with ads every time you want, as they will probably
unsubscribe, even get mad if you do. But if you keep
your communications useful to your readers,
you will see great responses!

Leveraging gold from your subscriber’s contact network:

I like to think about my list as my joint venture partners.
Think about it, it’s very realistic to assume that some
of your subscribers do have their own list and contacts.
If you can get your subscribers promoting your products
(even as second-tier affiliates), you’re leveraging
their resources to your benefit. That’s working smarter,
not harder.

Easily generating advertising revenue :

Do you think advertisers would be interested in
running an ad on your targeted, highly-responsive
opt-in list? You bet they do!
Running advertising inside your publications can be
a great source of extra income, with almost no work
involved from you!
Let’s say you charge $5 for publishing a top sponsor ad
in your bi-weekly newsletter. That makes you a
maximum of $10 a week, or $40 a month,
just for adding an ad to a message you were sending anyways.
(I’m not even considering other type of ads here)
Not bad for covering your business expenses, say,
your web hosting and autoresponder account.
You can make some good money from running ads
on your publications, once your subscriber base reaches
a decent size. And as your list grows, you can increase
your prices, too! Just be sure not to turn your
mailings into a classified board instead of a good read,
or your subscribers might start opting-out.

There’s plenty of reasons for building an opt-in list.
It’s so important, that many experts recommend
you make list building your top priority when
doing online business. Start building or growing
your list today, so you can reap the rewards tomorrow!

-------------------------------------------------------------
Juan Pablo Cangas is a self-taught online entrepreneur.
He specializes in internet marketing & promoting,
copywriting and networking. In his website
(http://www.getfreedom.ws), newsletter
and blog (http://www.getfreedom.ws/blog/), Juan Pablo
teaches you how to how to promote and sale online
like a real pro, all the time giving you valuable gifts
just for following his advice! Juan Pablo also shares
his experiences and business opportunities
he is currently involved in, so you can make money too.

You may reprint this article in any way,
provided you don't modify it, and you include
this resource box in your publication.
-------------------------------------------

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There is a really cool web page concept that is sweeping the Net called Pixel Pages. These were developed by Alex Tew from England. Some of the original providers of Pixel were charging for adding your link to their pages. The SafeList Warrior Group offering the Master SafeAdList Pixel Page allows you to post FREE! It is totally cool.

What you do is pick the type of icon you want and then a spot to place it. Once you do this, the script takes you to the screen so you can add your link and then a brief text message. Once approved, your link then appears on the page. As you can add up to 5 links on this particular page you can make your own pattern or add to someone else’s.

Each page has 1,000,000 pixel spots. Once approved, your spots display and then people see your mini ads when they hold the cursor over an icon. You can also link your existing Pixel Page to the MSAL network by clicking on the purchase a link icon.

Owning your own page is a great promotional tool and offers a unique service for your membership. In addition, your pages become linked to the network so that the links posted to your page appear not only on YOUR individual page but also on the other pages in the overall Network. Currently there are 5 individual Pixel Pages in this particular Network. Each page costs only $49.99 to own. Posting to this page is free.

SALPixelPage is part of the Master SafeAdList and the SafeAdList venues - where your ads are read daily.

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Kind Regards,


Juan Pablo Cangas

Internet Home Based Business Tips | Learn to Make Money from Home!
http://www.getfreedom.ws


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FFA Marketing: go Pro - send your email ads

(continued from 10-02-05 article, FFA Marketing: Posting your links free)

The flip side of posting your links free to FFA and classified ad boards is going Pro and then emailing YOUR own ads to the posters. When you post your link free you receive email. The email comes from the board owners, Admins and the Pro members. Each party has paid so that you can post your link free. The owners and Admins have purchased or lease a script and then pay someone to host their site. They then add their boards to the large syndicates and major Networks like Worldwidepromoter and etc. Pro members purchase subscriptions to the boards.

Each major Network has itÂ’s own rates and then link up to itÂ’s own set of boards. When marketers agree to post their link free to a board or Network, they must agree or opt-in to receive email in return for the service. Once they agree and post their link, the Pro members of that board is then able to send an email to the poster one time. Boards typically subscribe to a Network. This means that, for those boards who subscribe, each day thousands people post to their site via a submitter of some sort. Those emails then become part of that individual board's database and are accessible for one day. (The day after you made your post.)

The rules governing sending emails are fairly simple:

1. Free members agree to receive email one email each from the Network owners, Admins and Pro members. The agreement the marketers sign is like a legally binding contract - one to be honored by both parties.

2. Pro members (and Admins and owners) are then allowed to send their emails to the posters ONE TIME AND ONE TIME ONLY. This is what has, in general, caused major heartburn in the FFA industry fueled in part by abuses on both sides of the fence. There are those who post their link free and then get offended by all the email they receive. Of course you will get email! That is stipulated upfront. Then, there are those Pro members who harvest emails and send their ads multiple times. That of course is not cool. Then there are the free posters who put auto responders up on their email accounts to send ads to the Pro members! That is wayyyyyy not cool.

Adding to the controversy are the so-called ‘bulk’ email services and other collection sites which sell or otherwise offer large databases of email addresses. Those email addresses actually came from the FFA posters, which again, you can only email to once. While you may not have sent to the list yourself on any given day, people tend to forget all this over time. So, someone who posted an ad in April may find themselves getting email from another marketer in October! Sometimes October of another year!! People tend to get testy when they receive email from some marketer months or even years after they posted a link to an FFA board or network.

Despite the controversy, FFA marketing is invaluable provided YOU take precautions and market responsibly

By far the most effective aspect of FFA marketing is in being a Pro (or owning your own board) and then sending your ads to the posters. Xtream has two FFA boards each linked to high traffic Networks: XtreamFFA and XtreamNet FFA. Each day several thousand people post to the sites. 10-03-05 for example: 3102 leads at XtreamFFA and 2794 at XtreamNet FFA. The email address stay active for one 24 hour period during which the Pro members can send their ads. After that, they are replaced with the previous day's batch of posters.

With these two and similar sites you always want to do the following:

1. Always send your ads to the posters via the onboard mailer. This does a couple of things for you:

a. Email goes out through the sites ISP This is a critical factor these days in email marketing. ISP providers (for most individuals this means your internet connection and also your primary email account/access provider) can prove to be extremely email marketing unfriendly. Even a hint of a spam complaint can get your computer and email banned! Using the onboard mailer at a legitimate FFA service protects you from complaints and subsequent hassles.B

b. Email always contains the very important disclaimer - one that reminds the posters that they used the board to market their links and agreed to receive email for doing so. This is critical should you be subject to a spam complaint and then investigations by spamcop and your ICP. c. You can only send your email once a day to the posters. The script keeps track of this and prevents you from emailing the list again. This protects both you and the poster

2. If emailed the list of leads, (one site has this feature) delete the email containing the addresses if you emailed those leads that day already. Yes, it is tempting to keep them and perhaps email them again later - but really not worth the consequences should you be caught. On days you missed, you can send to the list using your own bulk emailer. Frankly, I have yet to find a decent one that actually works properly. Should you email the leads yourself ALWAYS INCLUDE THE PROPER DISCLAIMER! Otherwise you risk spam complaints

Does all this sound daunting and put you off on marketing with FFA sites? I hope it does not as
Pro FFA marketing and emailing to the leads is really quiet an effective means of advertising online. Why is this? Simple - marketing studies show that readers need to see offers up to seven or more times before responding! As most FFA free posters do so many times over the course of a week, you have a good opportunity to get your message across to them. Over time, this can be a highly effective tool and worth having in your arsenal. You just really need to exercise caution and good sense when using this resource.

You get Pro memberships into the two Xtream FFA services XtreamFFA and XtreamNet FFA with your annual subscription to XtreamNet Marketing Center

FFA Marketing: posting your links free

Ffa marketing is as well established and entrenched as Safe list advertising. It has its good points and its bad - its proponents and its detractors. Saying this, I guess I rather fall in the ‘proponent’ category. However, I do advise reason and caution when using this particular resource. There has been a lot of misinformation and misunderstanding regarding this venue, of which you need to sort out for yourself.

Ffa marketing falls into two distinct categories:
1. Posting your link free
2. Paying for an upgrade and then emailing the posters

This article will discuss posting your link free to the boards.
==============

1. Posting your link free:

A. Posting your link free at Ffa sites is a valid way for creating link backs and even hits to your site/s. When ever you post a link to an Ffa or classified board, the search engines will pick up on this - PROVIDED IT STAYS UP LONG ENOUGH FOR THIS TO OCCUR!

So, considering the short time links usually stay up on sites - doesn’t happen if you don’t constantly resubmit your links. Ffa marketing is something you must do religiously.

I do happen to have links up on Ffa and some classified ad boards that DO appear in Search Engines. Reason: links never rolled off that particular section or I had bought or been gifted into a permanent position on that venue.

B. Members will read your free posts and respond. Yes, this does happen. I equate these venues to your local newspaper, shopper and etc classified ads. People do not read every link, but they do scan. People do check the boards to ensure their own links are showing up. Plus, if a person is specifically looking for something they will check the classifieds and Ffa boards. The downside is, again, the links tend to roll off quickly in some of the categories.

To effectively market posting your links free with Ffa boards you need a submitter. There are a number of places to get submitter accounts.

1. Ffa submitter included in your subscription to XtreamNet Marketing Center. There are actually several submitters in the Center. One blasts to a Network of over 50,000 boards and 2 million members. There is another submitter that goes to the MS-4 collection of sites. This is the abbreviated version of the MS-6 submission service . Then there is a link to sign up for the free silver version of Blastomatic.

2. MS-6 submission service.
This is a totally awesome site whose primary function is auto submitting to the Search Engines. Then, it has one of the most comprehensive and complete link ups and submission forms to most of the major Ffa networks that exist on the net.

You set up your venues with Profiles. You create your subject line, ad copy, profile info, link and keyword or words. Then, you can add your profile to the auto submission scheduler to submit and then resubmit your sites automatically to their database of search engines. This is a very powerful tool.

Also, using the various forms, you can then submit your links/profiles to the various Ffa and classified Networks. This is a somewhat time consuming undertaking but worth your effort daily if possible, couple times a week for sure. The Search Engine submissions are automatic once you set them up.

3. Blastomatic:
I have used the free/silver service for almost 3 years and really like the program. It submits primarily to the Worldwidepromoter Network, which is simply huge. This is a site you must join. When you do, use a marketing email account as you, as in all Ffa networks, will receive return email. Note: once you join you cannot change your email address as a free member, so plan ahead.

You create your ad, set your keywords and subject line. Then you verify your email address. You will actually need to do this at least once a week to keep current.

Once you have verified your email addy with the various groups, you blast your ads. You will receive one main verification link from TrafficWave which you must click on. Once done your ad will blast to the entire Network. You will receive other emails from various boards leading you to believe you must confirm your ad or email. This is not the case at all. With TW, once you verify the main link your link/ad is posted to every board iin their system.

What ever email address you use absolutely DO NOT put an auto responder on it. The quickest way to get yourself and your ip banned at this venue is to use an auto responder.

I find this most effective if you use it daily. As it auto submits your ad, once your ad is set up this takes very little time to accomplish.

4. AdBlaster:



I especially like this one as this runs from your computer and auto submits your ads for you. This keeps your links on the boards. I set up various ads to submit on every hour in different categories. This way I have at least one of my venues up at all times on the boards. I set up a different marketing email account for each link, create the individual ads, save, then load them into the submitter. I schedule the times then let the software do it’s thing.

Thus, AdBlaster is a very efficient and effective way to keep your links out on the boards. Of all the various blasters discussed above this one is by far my favorite as it simply runs on its own and frees up my time to do other things. Like have a life? Not! Lol.

C. When you use Ffa boards to post your links, expect return email. Just as with Safe list advertising, you receive email back. The email comes from the board owners and the Pro members. Also, here are some two rules which you need to observe:

1. Do not set up auto responders on the email you use to post your free links. The boards and networks specifically do not allow those. Should you be caught you risk being banned across the entire Ffa NETWORK!

2. If you want to send your ads to the members, join a board or two as a Pro members. There are many boards and networks to choose from. My two boards link up primarily to the Worldwidepromoter Network in addition to a couple others so we average about 2500 - 3000 leads (posters) per day.
XtreamFFA
XtreamNet FFA

D. Strategies:
1. Use an auto submitter to keep your links posted constantly. See discussion on this above

2. Use a different email address with each link you post.
Most boards only allow you to post one link per email address. If you want your link to appear in more than one category (with the AdBlaster and MS-6 submitters you can do this easily) or have multiple venues to promote on the boards then you need different email addresses.

I highly suggest you use a good commercial email for this. Do not try to use AOL, hotmail, MSN and other similar services. They are extremely email marketing unfriendly - especially with Ffa sites and safe lists. Yahoo and Gmail seem to be the best of the free web-based services. I use Just4uu commercial email with no problems at all.

3. Create several links for your venue.
If you want to post your venue in different categories (recommended), you need unique links in order to do this. For my own venues I simply create memberships which then gives me the separate urls for this strategies. You can also get yourself some tiny urls, create link tracking urls, or build yourself little mini marketing websites. I use Ecomplanet, aka http://www.myownweboffice.com/ extensively for this purpose. For link tracking I like the MyAdTrack

In summary, Ffa marketing remains a valid and popular means of promoting your sites. It is not the end all and be all of marketing. It has certain limitations and downsides which, once understood, are easily managed. It is a TOOL - one which can be quiet effective if used properly.
The flip side of posting your links free to these sites is going Pro and then sending your email ads to the posters. This topic will be covered in another article.

- Cherie Hallday
XtreamNet.org http://myweb.ecomplanet.com/XTRE9297