Thursday, February 23, 2006

Driving traffic to your site, part 1

Once you are indexed in the Search Engines, you want to start what is called driving traffic to your site. There are many ways to do this. This article discusses using Traffic Exchanges to drive traffic, or hits, to your site.

Exchanges are that: you surf and view other member sites in EXCHANGE for the members viewing yours.
There are two basic types of exchanges - manual and auto surf.
Manual surf requires that you 'click' on something to rotate to the next site. Auto surf does this for you. Auto surf sites are actually more efficient for producing the 'hits' for you. Everytime your site rotates on the surf it creates a hit which the Search Engines record. This counts as activity and helps with your site's popularity. So, it is prudent to join and include auto surf sites in your marketing portfolio.

Another aspect is that your sites are seen by the members. As they rotate, members see your page thus increasing the chance of someone then clicking on your site. When they do this, that creates another hit. The advantage exchanges have over email marketing and Ffa posts is that you are not depending on a person to open their email to get to your link or site. In this respect manual surf sites are more efficient for getting your sites seen.

When it comes to listing your site/s at exchanges, don't be worried if a site already seems to have many other affiliate links. In marketing repitition is the key. You know how you see the same ads on television and hear them over and over again on the radio? There are good, solid reasons behind that strategy. Studies show people tend to have to see/hear/read about something many times before acting. You never know when that specific member might finally 'act' and join Cashflowpc or purchase the VoIP, another Cashflowpc product, or a VIP Travel Rewards package. Most importantly, it may be YOUR site the member finally decides to act on.

You want to join as many auto surf sites as you can manage in a week/month. While it is tempting to simply join sites and then walk away from them, it is not healthly for either you or the exchanges. No one expects you to marathon surf. However, SOME surfing is needed and required and each site will stipulate how often you need to surf. On the free sites this can range from 3 to 30 days. Also note that your sites being rotated (and thus hits being generated) is soley dependant upon the surfing habits of the exchange members. Don't beat up Admin in this regards. If you feel your sites don't get enough hits, examine your own surfing habits and then those of the members.
If you (or the other members) do not surf, no hits are generated.

Another thing to consider is whether the site you want to add is "surf friendly." A surf friendly site is one without anything which disrupts the surf (stops it), or the members' computer. Most exchanges do not allow pop ups, exit pages, frame breakers and rotators. (Not to mention forced-download dialog boxes and sites carrying viruses and trojans.) Fortunately, all the Cashflowpc sites (including VIP Travel Rewards) are completely surf-friendly. Simply be advised that you may have OTHER sites which are not. Should you have a site stopped or not allowed by Admin - this is not personal nor a reflection upon you. Some sites are simply not surf friendly. If you have some of these - oh well - don't add them to surf sites.

The best thing you can do is set up a schedule for managing all your marketing activities, including the surf aspect.

Bottom line:
1. Once you have your site/s in the Search Engines drive traffic to them.

2. Join traffic exchanges (especially auto surf sites) and then surf to help do this.

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