If you use safe lists to market online one of the most important factors in the equation is your email account. You may have noticed that many safe lists, especially those found in submitters no longer accept yahoo, msn, hotmail, excite, netscape and many of your traditional "free" and web-based email services. They also do not accept AOL. There are many reasons for this:
1. These services are not email marketing friendly. They are in the personnal email service, not the mass email marketing business. For the amount of email generated by email marketers, you need a commercial email service.
2. Most of these services have set aggressive spam filters up and email meeting the criteria are filtered out of the system and returned to the sender or deleted. This will cause your safe list accounts to be set to bounce hold and can even result in your account/s being deleted.
3. These services are web-based and not pop3. This means the box cleaning and validation software at safe lists and submitters will not work.
4. During peak service times servers often fail which result in mail being returned or bounced back to the sender. Bounces cause the safe lists to, again, set your account on vacation/bounce hold. Enough bounces and your account is deleted. Plus, most lists have time frames for you to send email again once you take your account off vacation. So, at the least vacation hold can be disruptive to your marketing schedule.
http://www.just4uu.com/XtreamNet/html/account.html#special is a commercial pop3/smtp email service with no filters that is especially designed to not bounce your email. The incoming emails are stored until delivered to the boxes. Exception being full boxes. However, there is a one-click empty in-box feature which helps you manage your boxes.
You can also import email from other accounts along with many other user-friendly features. The service offers some of the most competitive rates on the Net starting at $1 monthly making this your AFFORDABLE email marketing ally.
Thursday, August 18, 2005
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