Email Marketing, Part 3:

FFA posts and daily leads. FFA boards have been around since the late -90s and, although perhaps not as much in favor as they once were, remain good, viable marketing options for a number of reasons.

First of all, they are rather like your classified ad section in your local newspaper. While very few people actually read every single word or ad, a whole lot of people at least scan them. (If nothing else they scan their own ad/s to make sure they are in there and correct.) So, if someone is looking for something very specific, they are going to at least read a particular section of the classified ad pages.

FFAs are no different in that respect. People post their own sites and ads and then at least scan the site to make sure their own particular ad is running. FFAs are also great places to ‘link” your site to as well! They provide a means for “getting the word” out on your site and provide “name recognition” in this respect. Now, lots of people will tell you otherwise and try to convince you that FFA boards are dead: these are also the same people trying to SELL YOU SOMETHING ELSE.

So, my opinion on FFA boards in general is: use them. Also, understand that you get return email in exchange for posting your free ad. Do not post to an FFA board and then get bent out of shape because you receive email. This is the point of the boards: you pay nothing but receive email in exchange for the free post.

Who is sending you these emails? The owners and Pro members of the specific boards. All boards are hooked up to a larger “FFA Board Network”. When you post an ad, you must leave an email address. The owners and paid members of the specific boards are then allowed to email you one time with their own email ad. The ads must comply within certain guidelines and will all come with a “non spam statement.” Your email address is considered a “daily lead” and is valuable as such.

Are ‘daily leads” worthwhile? In my opinion, absolutely yes. I cannot begin to tell you the things I have picked up, sites I have joined and resources I have gathered via emails from FFA posts! I have found some incredibly awesome items through this type of email marketing. Like anything else, you have to wade through a lot of “garbage”, but, what is garbage to me is an incredible find for someone else. As in my regular safe list email, I scan subject lines. Something interests me enough to open an email, I quickly scan the first line or two. The entire process may take a couple seconds of my time. I make a decision, delete, keep and move on.

There are many good FFA boards and resources on the net. One of my favorites remains Massive FFA for a number of reasons, but chief is the outstanding member support the network receives from the chief architect, John Harvey. That is the link to the individual board. He also provides the Massive FFA network which is provided though Xteamnet Marketing Center .

John runs a great service that focuses on superior member support. When you get down to it, that is all that really separates the ok boards from the outstanding ones. So when you are looking for a good FFA submitter, you will find it at http://xtreamsubmitter.safelisthosting.us/ .
- Cherie Halliday
http://xtreamsubmitter.safelisthosting.us/