How to Promote Online, Lesson number 1

Promoting online is a hit and miss thing for most of us….Often when people start, they don’t use good testing techniques for our advertising – or scientific methods to determine what is working and what is not.

I believe a little science in our method is essential for good results.

First of all, I highly recommend that everyone get a good result tracking service for email advertising and any advertising that you are hoping to start – or are already doing.

You MUST know if your paid advertising is effective. YOU must NOT waste money following false dreams…but even more important is your time…you must test your free advertising sites too….or waste time – and tons of it – advertising through ineffective methods.

I recommend using Results Tracker – and anything short of a pro membership is a waste of time to be totally blunt. If you are hoping to promote anything online effectively – you will need to spread your advertising around using different methods and continually adding to it.

Tracking is a great way of testing not only if emails are getting delivered, but also if certain subjects are working, while others are not…and this testing takes time but time well spent.

It can also test how many of your FFA (Free For All) advertisements are getting clicked on, and if any of the blaster sites are actually delivering your mail to people – or to just to online machines. Yes – you can track where your clicks are coming from – and how many are from the same address (revistitors!) (all of these methods will be covered in future articles).

One of my early lessons….. I spent money on a site that got me all excited about delivering millions of emails by one click blasting to them all. I looked quickly at my results tracking information – which said they were getting clicks, (people opening (click) my URL)– and off I went promoting it.

I was making a very nice income from it –(*Off of my Downline…Not from actually selling anything to new people)- thank you very much….only to go back to my results tracker weeks later to find a function I didn’t know existed – a way to see where I was getting these 20-30 clicks from – and lo and behold – I was getting clicks when the blaster was submitting my ads to other blaster sites – which in turn were giving me not one click of real business, (In other words…all the clicks were from auto-click programs from some other marketer’s box of tricks!)

In order to retain my integrity, credibility, and online reputation … I had to write to my lovely profitable downline and tell them all to cancel their monthly membership subscriptions to me and the site. Short term profits online that rip off others, will mean you will have no LONG TERM career online.

Results Tracking is the only way to protect yourself from promoting scam advertising methods.

So for this first step – find yourself a great Results Tracking method – and learn it thoroughly. Then get ready for step 2 – how to use it!!
- By Clare
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Among her many talents, Clare is an active marketer with such sites as Quantum Gold and XtreamSurf. She uses ResultsTracker to see what works and what doen't.